Velora Fashion Tour Debuts in Gramado During Film Festival
Velora Fashion Tour debuts in Gramado on August 21-22; created by Base MGT, the event brings fashion shows, experiences and encounters to unite fashion and cinema.
The Velora Fashion Tour debuts in Gramado on August 21 and 22, aiming to bring fashion, audiovisual, business, and new talent closer within the Film Festival movement.
Runways, experiences and networking in two days
The event does not want to be merely a runway: the program brings together presentations, experiences, and encounters designed to connect models, brands, content creators, and fashion professionals.
The goal is to extend these connections beyond the two days of programming, turning quick contacts into real opportunities within the creative industry.
Base MGT conceived the project to capitalize on the Festival's visibility
Velora was created by Base MGT, a company specialized in developing and managing fashion careers, which sees the Gramado Film Festival as a natural showcase for image, conduct and entertainment.
As it runs parallel to the festival, the project relies on the circulation of actors, directors, press, and personalities who already attract attention to the city.
Fashion and cinema: two languages that meet
With the concept "Fashion. Cinema. Connections.", Velora reinforces the link between wardrobe and the audiovisual narrative: even before a star speaks on the red carpet, the look is already telling a story.
The event debuts at a moment when the intersection of image, behavior and the creative market yields networking and new career stories.
JC Agora team commentary
Bringing fashion to the Gramado Festival circuit transforms fashion shows into a cultural showcase: it's about using cinema's level of attention to expand visual narratives and open commercial doors. The format bets on networking as the engine for careers and partnerships that outlive the end of the programming.
Source consulted: UOL Cinema
